Johnny Worlds
By Donald Levit
Trim as a jockey, nonstop busy wouldn't have it any other way a
grandfather five times over though looking a decade younger than his real
age, he rushes absolutely everywhere, recently coming off an eight years
vacation relaxing myself. With the financing and expertise, he and
longtime associate, friend, arranger and jazz drummer Sticks Evans, decided
to try something new, which the latter had originally suggested as far back
as 1967. After a lifetime in the music business, even though he does it all
by ear and can neither play an instrument nor read a note, Johnny Worlds is
ready for a different challenge: his first CD, Thrill of a Lifetime, is just
out, arranged largely by himself with ex-Talking Head keyboardist Jonathan
Best, and two additional releases are scheduled shortly, one of them done
with Howard McGee.
Johnny came up in 1964 from Baltimore, where he had formed singing groups
with his younger brother. But it was in New York that he saw music as a
lifes work and commitment, after hometown friend Sonny Til introduced him
to Clyde McPhatter. From that very beginning, with Abie Baker at Forest
Green Records in the Broadway CBS Building, Worldss participation was in
the promotion and marketing end of things.
Working sometimes with Sticks or with Johnny Harper, at Manhattan Center he
financed and put together shows for King Curtis, usually featuring a guest
costar or two, and along the way, with various labels and distributors, he
marketed records for legends like Jackie Wilson, Gladys Knight, Sammy Davis,
Jr., Jimmy Handyman Jones, Ramsey Lewis, Johnny Mathis, the Flamingos,
Wicked Wilson Pickett, Grover Washington, Jr., and others.
Branching into production, Worlds worked with many of the above, plus Johnny
and Joe, the US Five, Baby Washington, Frankie Paris, J.J. Jackson and
Lester Chambers. Altogether, in one or another capacity, he has been
involved with thirty-eight Top Ten recordings. His public relations résumé
includes clients that range from Smokey Robinson to Rev. Jesse Jackson.
As well, Worlds has served in consulting or official capacities for
independent record or distribution companies, written for radio and
television and contributed to a syndicated entertainment column. We do
different things with different people, the we a reference to MIC,
Masterpiece Innovation Company, which was formed by Worlds and others and
now has connections throughout the globe.
Not a trained musician, far from it, and despite the three recent CDs,
Johnny Worldss concentration has remained in the business sector of the
industry. And he has been scrupulous and insistent at it, perhaps as a
result of having seen the financial and emotional ruin of Alan Freed, whom
he, and many others, accompanied on that last Channel Five show before the
payola scandal broke and new laws were passed.
Four decades in the industry, Johnny proudly remarks, and nobody owes me
five cents. None of my acts ever got screwed, either. Everyone has a
dream, a plan, but its how one executes that makes all the difference.
Many people never reaped their financial rewards or, to this day, the simple
recognition they deservedhe drops three or four outstanding examplesbut if
youre in charge of your own life, if you take care of your business, your
business will take care of you.
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